Whether you’re launching your own line or helping clients do the same, I design branding and packaging that makes products irresistible to the people you want to reach—so they don’t just sit on shelves, they sell.
Packaging Design
Product branding and packaging design are the first touchpoints between your consumer product and the customer.
Thoughtfully crafted branding creates a memorable identity that sets your product apart, while innovative packaging not only protects but also enhances the user experience.
Together, they communicate quality, build trust, and influence purchasing decisions.
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See work in food and beverage
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See works under cosmetics and pharma
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See works in Jewelry and Accessories
Jessie, 31, symbolizes the many entrepreneurs we help—those who transform their vision into a skincare line through toll manufacturing.
It all begins with an idea.
Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
Whatever your vision is, packaging design plays a crucial role in bringing your product to life and connecting with your audience.
My team and I are passionate about transforming ideas into tangible, captivating packaging solutions. Each project is a collaborative journey, blending creativity, strategy, and craftsmanship to ensure your product not only stands out on the shelf but also tells your unique story.
Investing in packaging design enhances brand perception and creates a memorable first impression that sets your product apart. It effectively communicates your brand story, increasing customer engagement and loyalty.
Below are examples of projects completed by me, both personally and in my team at Design Fuel. These showcase the diverse industries we've served and highlight the tailored strategies we create to meet the unique needs of each brand.
Cosmetic Products
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Esla Marine is a wellness brand offering
pocket collagen—a convenient, marine-sourced
collagen supplement designed for
people on the go. Derived from fish peptides, it
supports skin elasticity, hair growth, and joint
health with a clean, ocean-based formula. -
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Sunbalm is a vibrant, ultra-defense sunscreen stick, designed for active lifestyles—compact, effective, and beach-bag ready.
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Adam Skin Care A conceptual premium skincare line crafted for men who value quality, simplicity, and results—designed with potent ingredients and a bold, refined look.
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Mury is a luxury perfume alcohol formulatedwith the finest ingredients for a gentleyet effective cleanse, offering a refreshing,naturally infused fragrance that elevateshand hygiene with style and grace.
See Case Study -
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Dr. Skin’s is a conceptual skincare branddesigned to bridge dermatological expertisewith everyday elegance. Focused on clinicallybacked formulas and minimalist aesthetics,the brand promotes confidence throughclean, effective self-care.
See Case Study
Packaging Design for the
Food & Beverage Industry
Citadel Slims is a zero-calorie sweetener that lets you enjoy the taste and fun of your favorite drinks without added calories, carbs, or sugar. See Case Study
Earl’s Corn Snacks series is a Jamaican-inspired, New Zealand-made corn chip snack that is non-GMO, and gluten-free made by Almighty Snacks Ltd. See Case Study
New York Chili is a hot sauce brand that turns up the heat with a sense of humor. Inspired by the bustling energy of New York City, the brand name is a playful spoof that instantly grabs attention. See Case Study
A strong label design bridges the gap between your product and your target market. With the right strategy, your product won’t just be seen—it will be chosen.
SevenTeas highlights the product’s seven organic components through graphic-inspired visuals. To guide first-time tea drinkers—or ‘tea virgins’—the packaging also features a playful 7-step ritual infographic that turns brewing into an experience of discovery and relaxation. See Case Study
Packaging Design for the
Pharmaceutical Industry
Carchimillican, a provider of veterinary pharmaceuticals in the Philippines, trusted us to refresh their brand and packaging. Together, we created a system that extended from medicine labels to everyday clinic collaterals—helping their brand connect better with vets and pet owners.
Jewelry & Accessory Packaging
Regal, a luxury jeweller in London’s Hatton Garden, wanted to elevate the unboxing of their fine jewelry collection. We developed coordinated box sets for earrings, necklaces, bracelets, and engagement rings—ensuring that every piece opened with a sense of refinement and consistency.
This project came to us through Paking Duck, a packaging fabricator we partnered with—proof that great collaborations can open doors to creating luxury experiences for global brands like Regal.
Ready to Bring Your Product to Life?
If you have a product idea and you’re ready to take it to market, I can help turn it into reality. We’ll start by building a clear strategy—understanding your brand, your audience, and your goals—before moving into packaging design that’s both beautiful and practical.
And once your product is ready, I can also support you with marketing collaterals to make sure it reaches the right audience and stands out on the shelf.